Fashion shows and fashion weeks
Agents and talent managers work together to prepare and develop models. One of the most important assignment for models is to work or attend fashion shows or fashion weeks. A fashion week is a series of shows by different fashion designers. Each show books their own talent, though many models are able to land jobs with multiple designers. This is a model's chance to really get noticed, which can lead to big contracts and very lucrative jobs. Each fashion week consists of two events, one for spring collections and one for fall collections. A fashion show is a runway event put on by fashion designers to showcase their upcoming line of clothing. Each show requires anywhere between 15 and 60 models, depending on the size of the collection and the importance of the designers. Fashion models walk the runway or catwalk dressed in the clothing created by the designers. Participation in these events is essential for any model. The fashion weeks in major fashion capitals such as New York, Paris, and Milan can have over 100 designers showcasing their work. These weeks are also sponsored by big names, such as Olympus or Mercedes Benz.
